The companies’ members of The National Association of Bus Transport were put in a situation of total inability to operate, because of many undecided problems on behalf of the relevant governmental bodies. The main and important issue was that there were certain articles in the relevant legislation that burdened the bus companies business on a daily basis. Along with that, the growing “grey” sector in the business was another big concern for the members of the Association. Last but not least, the transport sector in Bulgaria was not a part of the business reps that can develop projects eligible to apply for EU funding.
The Association had an unsuccessful past experience in establishing dialogue with the media representatives. That is why the main challenge of the project was to give publicity of the business issues, the client’s point of view, and establish engagement from society in general and end consumers, who could have been directly affected by the potential strike of the transport business.
Developing a crisis action plan that focus on identifying the key issues in the sector, defining key messages and speakers, media training of the speakers, and designing media strategy.
Media briefing, and a series of interviews with the spokespeople in key media with national coverage, who addressed the issues of the transport business.
Advising the Association of how to establish dialogue with relevant institutions.
Over 30 publications in print, online media and TVs that covered the story angle of the Association.
Several meetings with the Minister of transport with positive end result – a plan for more strict control of the unauthorized travelling;
More opportunities for projects with EU funding;
The potential strike of the Bus transport firms was avoided.