Storytelling is an effective way of bringing changes in the target audience perception about company, brand or personality. Hearing a story activates more areas of our brain than purely being informed about facts. This is because when listening to a story, areas of our brain light up, as if we were experiencing the story ourselves!
How we do that?
We put on the spotlight people, who can present the story of a brand as a personal experience and thus humanize it.
The main characters in each story are the consumers as this is how they can imagine themselves in the context of the product.
Just like in fairy-tales from our childhood, the stories must be compelling, funny and lead us to learning points.
Every good story has an introduction, culmination and great ending.
Stick to the components of storytelling – place, main characters, occasion that drive sequence of events, developing the story, culmination, ending.
To introduce a new company, product or service must always make a great impression on the target audience, especially on traditional media and online influencers in the social media platforms.
The launch of a new brand and its establishment on the market faces a process of several key elements including pre-launch teaser, online positioning, proper advertisement, commercial launch, and following feedback. Our team has proven experience in presenting a product at each step of its life cycle and accompanying initiatives, including the use of methods for monitoring the environment and evaluating the results of the campaign.
If a campaign does not have a strong supply of news, i.e. “we have nothing new to announce each day”, our creativity will really get into the game. Together, with our clients, we create an attractive initiatives that cut through the market and get the brand messages to the right audience.
Building relations with journalists can help the company’s reputation and its communication with a certain community in a way that distinguishes the organization among competition, boosts positive image and contributes for strengthening the relations with current clients and for identifying prospects.
We include in the process all management levels - from product managers to regional managers and CEOs – in order to prepare them for their roles and adequate participation in the campaign.
That preparatory work may include introductory sessions for understanding the information needs of the journalists and how communications should be managed, sessions on crisis and issues management, and techniques in interviewing.
The training we are able to provide promotes building effective links between the brand and the media.
Event management involves learning the ins and outs of the brand, identifying the target audience, the elaboration of a concept for the event, planning the logistics and coordination of all technical aspects, including prior to the actual event.
During the event, it is important to monitor all the details of the professional team, and after the smooth running of the event it is required to conduct detailed analysis of the results and ROI for the customer.
The Agency has a team of PR professionals, who can provide a full range of social media services. All team members are trained with the specifics of social networks and hold professional backgrounds that can provide our clients with the necessary comfort and support.
Today, the management of social networks occupies approximately 10% of our revenue. The services that we offer include strategy and planning, policies and processes, tools and training, and monitoring. In the recent years, with the advent of PR in the social platforms, the PR experts take into account the high risk of communication crises.
Social networks are the easiest way for the imposition of a negative image. Organizations as well as public personalities should pay more attention to the comments and engagement of users online.
CRISIS AND ISSUE MANAGEMENT
When companies face serious concerns like staff redundancy, litigation, product issues or negative media coverage, they need expert advice to make sure that the crisis is managed properly without affecting the brand. Such situations require quick transition and an active communication of positive corporate news and innovations.
The Agency's experts have experience in working with clients in the planning and management of their behavior during crisis. We put our client’s story angle in the media and carefully examine the evolution of the crisis, including in social media to ensure the communication is in the right direction and timing.
Great results come with understanding the landscape, the way things work and being ready to be a great speaker. In order to achieve that, our team is happy to share with you our experience and knowledge by organizing media and storytelling trainings. The media training cover local media landscape, profiling the relevant target media and practical sessions for giving interviews, news conferences and briefings. The storytelling training has theoretical and practical sessions of how to deliver great stories about organization, its services or products.
MONITORING AND REPORTING
Preparation of media analysis, media monitoring or reporting provide customers with copies of media content of interest to them and their business. The media monitoring and analysis may be carried out by topic, industry, size, geography, publications, journalist or editor.
Here are some of the activities associated with the media monitoring and analysis:
Find information about competitors and/or specific topics;
Measurement of results;
Collect intelligence for the industry;
Analysis of the strengths and weaknesses of communications;
Identify new opportunities.
PR is all about managing and distributing information from a person or organization to the public. The goal of the public relations of that organization is to convince society, investors, partners, employees, media and other involved parties, in its ideas, visions, direction of management, products’ benefits or simply decisions. Our job usually covers activities from strategy planning to media relations, conferences and internal communications.